The Trump campaign just launched a nightly news show on Facebook Live

Donald Trump’s campaign just began broadcasting the first installment of what it’s calling a nightly news show exclusively on Facebook Live. The show, which will be broadcast on Trump’s Facebook page at 6:30PM ET from today until Election Day, is hosted by campaign advisors Boris Epshteyn and Cliff Sims, as well as The Blaze commentator Tomi Lahren. For the first episode, the trio is interviewing campaign manager Kellyanne Conway and adviser Jason Miller, according to Wired.

The news show is an expansion of a campaign strategy devised shortly before the third and final presidential debate last week, when Epshteyn and Sims did pre- and post-debate shows on Facebook Live and wracked up more than 9 million video views. Part of the program will also involve live streaming every one of Trump’s rallies and providing commentary before and after those events. In the first 10 minutes of the broadcast, the inaugural episode has more than 55,000 active viewers on Facebook.

"We all know how strong the left wing media bias is."

"We all know how strong the left wing media bias is. This is us delivering our message to voters," Epshteyn told Wired in an interview. "It has nothing to do with Trump TV. It’s about using 21st century technology and communication in a way that’s effective." Since the debate night Facebook broadcasts, Trump’s campaign has been tight-lipped on its post-election plans and whether it would pursue a media venture to monetize the candidate’s massive audience of conservative voters.

It would certainly make sense, and this nightly news show could be the first step, despite Epshteyn’s claims otherwise. Trump notoriously despises the mainstream media for what he perceives as a unilateral bias against him and his campaign. Today, at a rally in St. Augustine, Florida, Trump said, "The media isn’t just against me, they’re against all of you." These supporters, whom are already distrustful of major news organizations, are now being sold a direct line to Trump, one crafted and filtered by campaign staffers to appeal to voters who already turn to the candidate’s Twitter account and Facebook page as a primary source of information.