The Galaxy Note 7 was supposed to be a phone good enough for the history books, though Samsung probably didn’t intend for it to land in business and marketing tomes as a teachable moment of what not do. The Korean company rushed production to beat the new iPhone, encountered a serious hardware defect that caused batteries to catch fire, and then fumbled its way through an inconsistent recall process. Completing the self-harm, Samsung’s replacement Galaxy Notes started self-combusting just as the original ones did, and today the conclusion to this unhappy chapter was written by Samsung killing off its big-time smartphone. But accounting for the damage done by the Note 7 is only just beginning, and it’ll be done under the colossal shadow...
Samsung’s snafu is Google’s golden opportunity
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